Entreprenören Björn Söderberg: ”Vi har aldrig tjänat så mycket pengar på någoting”

På söndagkvällen träffade Lina och jag Tirtha Rasaili som driver Child Watabarans center i Nepal och den svenska entreprenören Björn Söderberg som driver företag i Nepal.

Björn och Tirtha grundade Child Watabaran ihop, med stöd från det svenska konsultföretaget Xdin, för åtta år sedan.

Björn driver idag tre företag, varav ett är en avknoppning från Child Watabaran. Företagen gör allt från outsourcing av IT-tjänster till julkort av återvunnet papper. Just nu är han i Sverige och föreläser, han blev utsedd till årets talare förra året.

Vi satt alla fyra runt köksbordet och spånade kring olika projekt om hur man kan få till en hållbar utveckling. För min del tycker jag det är otroligt stimulerande att sitta med tre så drivna och kreativa personer som Björn, Tirtha, och Lina och diskutera, vrida på argument, utveckla idéer och ständigt försöka komma på sätt att göra saker bättre.

De kan utan tvekan mer om Nepal, så på det området lär vi oss mycket av dem. Men när det gäller t.ex. sociala medier kan vi ge dem många bra tips. Det känns skönt med ett prestigelöst utbyte av idéer och kreativa infall.

Lina passade på att intervjua både Björn och Tirta och i det här inlägget kommer intervjun med Björn, Tirtha får ni vänta på.

När vi sätter på kameran går Björn in i sitt talar-mode och det är lätt att förstå varför han blev utsedd till årets talare.

Björn berättar bland annat om den åtgärd han utfört som gett bäst pay back under sina åtta år som entreprenör i Nepal. 600kr kostade det och 75% av alla missförstånd försvann.

Björn ger även sin syn på socialt entreprenörskap, Nepal och han ger sitt bästa tips till den som funderar på att starta ett socialt ansvarstagande företag. Dessutom bjöd han på tortillas, men det är inte med i filmen.

Igår stod Lina på en mässa här i Göteborg och hon gjorde stor succé med våra manschettknappar av återvunna kretskort. Jag gillar dem, men jag är positivt överraskad av kundernas mottagande. Fast det är klart, det är en tacksam julklapp.

Jag har blivit fotograferad av en fotograf från tidningen Ingenjören. 1,5h tog det att få till en bra bild, tydligen är jag inte så fotogenisk... Jag och den gravida fotografen klättrade upp på taket här där jag bor för att ta bilder på mig med skjortor fladdrande i vinden. Tur att hon inte ramlade ner... Du får dock vänta till i februari med att läsa artikeln och se bilderna.

Sebastian Stjern
THE FAIR TAILOR
- Dress responsibly
Skräddarsydda skjortor, rättvist producerade, via internet

Konsten att hantera motgångar

Det blir aldrig som man tänkt sig.
Det tror jag är en bra beskrivning av livet i allmänhet och livet som entreprenör i synnerhet. Det som avgör hur bra man lyckas, både i livet och som entreprenör, tror jag till stor del handlar om hur man hanterar de gånger när de inte blir som förväntat.

Jag trivs otroligt bra med det jag arbetar med nu, men ibland kommer ögonblick när jag bara vill gå hem och aldrig komma tillbaka.
Vid såna tillfällen är jag glad över att både jag och Lina har förmågan att först bryta ihop en stund, men sen kan ta oss samman och börja fundera på hur vi ska vända det här till något bra. Hon kanske blir arg på mig för att jag berättar det här. En gång blev Lina så arg på en leverantör att hon gick hemma och skällde ut dem högt för sig själv i en halvtimme. Sen kunde hon åka in till kontoret och ha ett lugnt möte med dem. Ofta är det bra att få ur sig saker, men det gäller att göra det på ett kreativt sätt. Och det tycker jag hon gjorde där.

Vi får ofta frågan om hur det fungerar att driva företag ihop med personen man är gift med. Jag vet inte hur det är för andra, men för oss fungerar det fantastiskt. Summan av våra samlade ansträngningar är större än delarna var för sig. Men vi har bestämt att vi inte får prata om budgetar och ekonomi efter att vi gått och lagt oss.

I Nepal har vi nu äntligen fått fram de ekologiska tygerna. Det har tagit lång tid, men med tanke på att leverantören i Indien var tvungen att färga den ekologiska bomullen med växtfärger och sen låta det torka utomhus innan det kunde skickas till Nepal får vi vara nöjda. Nu har vi 500m ekologiska tyger som väntar på att bli skjortor.

Idag har vi släppt en light-version av vår site. Vi har fått så mycket frågor om man t.ex. kan köpa presentkort innan jul så vi har beslutat att lägga upp en sida där man kan se alla produkter förutom skjortorna. Det ska bli spännande att se hur det utvecklar sig.

Vår facebookgrupp fortsätter att överraska oss. I snitt ökar den med över 20% i storlek varje dag. Helt otroligt! Den responsen är utan tvekan något som gör det här jobbet så fantastiskt.

På söndag ska jag träffa både Tirtha, som är VD för Child Watabaran och Björn Söderberg, den svenska entreprenören i Nepal som blev årets talare förra året. Förhoppningsvis ska jag få till en intervju med dem som jag kan lägga upp på YouTube.

Sebastian Stjern
THE FAIR TAILOR
- Dress responsibly
Skräddarsydda skjortor, rättvist producerade, via internet

A stylized logo and a press release

Earlier this week The Fair Tailor sent out our first press release. It is only available in Swedish, you can read it here. We used a service called MyNewsdesk to send it, I can highly recommend the service.

I promised you guys the new stylized logo and the black/white logo once they were finished and here they are.

We decided to go with a black button thread on the black/white logo to make it more visible against the grey button.

We wanted to keep the font of the logo and at the same time make the button cleaner, to be able to use it for example on logos.

The webdesign on our future site will follow the style of these logos and the x and the button will follow us for many years to come.

Our fabrics are currently on their way to Nepal. According to the latest reports we will keep our time plans. I just hope everything will work out well at the Indian/Nepali border.

The work at the production house is going well, Govinda and Tirtha are working together to get all things up to speed for the start of production.

As I wrote in my last post we are giving some fans of The Fair Tailor the chance to become one of our first customers and the response has been great. Next week we will have a raffle to decide who will get the chance.

Sebastian Stjern

THE FAIR TAILOR
-Dress Responsibly

Tailor made Fair Trade and ecological fine dress shirts via Internet

I'm back in Sweden

So after a 28h journey from Nepal to Sweden I am finally at home again. Right now I must admit that I am a little bit jetlagged. But come on, can you really blame me. But I do warn you, some of the words might come out a little strange in this post.

I have just got fabric samples of Egyptian cotton fabrics from India and the quality is so good. Much better than I had expected and I had high expectations. We have maybe 500 fabrics to choose from and we have samples of them all.

The trip to Nepal was a great succes. It took 15-16h workdays but we pulled it of in the end. But I could not have done it without Tirtha, Govinda and the other guys. Thank you all.

Sebastian Stjern

THE FAIR TAILOR
-Dress Responsibly

Tailor made Fair Trade and ecological fine dress shirts via Internet

Cockroaches in the room and ants in the laptop

Yesterday I met with Tirtha and Poonam at the new office of Watabaran. It was great seeing them again and the new place looked great. They have changed offices to try to get many of ther projects located in the same area.

This is a video showing me and Tirhta going over some CVs and Poonam working by the computer.

During my visit Tirtha and I set up a busy schedule for my time here. I'm fully booked until Thursday so far, but I have a feeling that more things will turn up.

Video showing the outside of the new Watabaran office and the production house.

After the meeting with Tirtha and Poonam i found myself involved in a game of some kind with the locals. I don't know the name for it in English, but it is a little bit like pool.

I didn't get much sleep last night. I am a little, but not to much, jetlaged. But one thing that definitly kept me up was my bed company...

Big Bob, the king of my friendly room mate cockroaches

My first night here I was to tired to notice it, but the rooms was filled with cockroaches. I know that they'r not dangerous in any way, but I still don't like them. When I started my computer this morning I realized that I had some more friends. Suddenly there was an ant on my laptop keyboard. I flipped it away but soon there was another. And another, and another. I guess they moved in to my computer over night...

I have already called a new hostel, I'm moving after I have finished breakfast.

Sebastian Stjern

THE FAIR TAILOR
-Dress Responsibly

Tailor made Fair Trade and ecological fine dress shirts via Internet

Getting ready to meet with Tirhta

Nepali shoomakers have their shop in the middle of the street.

I'm currenly sitting in a café to get some lunch and to upload pictures to Picasa/this blogg and to upload some videos to YouTube.

I will try go get the videos into the blog, we'll see if I make it.
If it works, this is what my room looks like:

Nothing seemed to work for me last night, but now things are looking better. I am glad I'm usually don't have a problem with sounds when I sleep, because the sound level in my room is, well, loud. I have a YouTube video to show it.

In halv an hour I'm meeting with Tirhta, I'm looking forwad to seeing him again.

Sebastian Stjern

THE FAIR TAILOR
-Dress Responsibly

Tailor made Fair Trade and ecological fine dress shirts via Internet

An inspiring environment

I must say that it is very inspiring to have an office in an company incubator and meet interesting entreprenours on a daily basis. There are currently a start up program with about 50 companies at IQube, the company incubator where our office is located, and there are maybe 20 more established companies here. Every single day I talk with someone whom either I get an idea from or that I give and idea or tip to. There are down sides as well of course. Everyone is very much in love with their own project and hence likes to talk about it. A lot. But generally that is not a big problem. Had we not been recommended by Trygghetsrådet to apply here we would probably still be sitting in our apartment.

Well, it's almost time for our meeting with our business coach, Christian Zanders from Jetshop. Before that I need to send an email to Tirtha in Nepal.

Sebastian Stjern

THE FAIR TAILOR
-Dress Responsibly

Tailor made Fair Trade and ecological fine dress shirts via Internet

The last day of business in Kathmandu

Yesterday morning I met with Kumbeshwar Technical School (KTS) in Patan. It is an organization that works with the lowest of the lowest casts, people who are considered untouchable.
When they started the organization in 1983 they found that 90% of the members of the lowest casts did not even have names. No one could read. Some orphanages would not even accept orphans from the lowest casts.
The situation is still terrible for most of them, specially on the country side. But organizations like KTS are making a real difference.
The organization has 479 people in its programs and I was very impressed with what they showed me. Since 1994 the organization has been self reliant, so they don't need any external money other than what they make by selling crafts they have produced.
I visited their school and it really made my heart melt to see the children. They were all so cute and so happy to be in school, without KTS they would probably have to turn to the streets...

Yesterday I was contacted by a Swedish man called Claes who works an organization called Namaste Nepal. They have a training program to teach women tailoring and he has a program with 70 women in the south of the country.
He knows both Tirtha and Björn well, so we will be in contact again when I get to Sweden. Maybe we can work together.
Björn is by the way quite ill, Tirtha told me last night that he has some sort of typhoid and that he is in the hospital.

Last night I was invited to Tirhta and Poonam for dinner. It was really nice to see their home and learn more about the way of the country.
I'm looking forward to get The Fair Tailor up and running so that we can start working together for real.

By the way, a taxi driver told me that the road between Pokhara and Kathmandu would not open until 6pm yesterday. That means that maybe the biggest road in the country stayed closed for more than 30h. It seems I was lucky to get through to Kathmandu.

I have a long trip ahead of me, I suppose that it is about 40 hours until I will be back in my own bed...

Fair Trade in Nepal

Today is an official strike day here in Nepal. It is kind of their labour day so there is for example hardly any public transportation or taxis. Some of the persons working at Watabaran had not been able to get to work today because of the strike.

Today I started of by going to Patan, just south of Kathmandu. First I met with the Fair Trade Group Nepal and they told me a little about fair trade here in general, but unfortunately they didn't have as much information that I had hoped.
After having met them I went to two nearby Fair Trade shops. It was interesting to see everything that had been produced under fair conditions, and also to compare the price tags there with the price tags in the tourist district. All the shops in the tourist district claim to be fair, ecological and so on but that is simply not true. So the price is of course much higher in the Fair Trade shops...

After the visits in Patan I went to the Watabaran production facilities and met with Tirtha and the production supervisor. They gave me an estimate on the cost to produce shirts here in Nepal and we discussed what we can do. It seems impossible to get a hold of organic cotton fabrics here in Nepal, bu we have still not given up on finding some.
Tomorrow we are going together to a fabric dealer here in Kathmandu, we'll see how that goes.

A slow day in Kathmandu

Today has been a rather slow day here in Kathmandu. The pollutions combined with a cold I've caught makes me feel a bit ill.

I spoke to Tirtha earlier and he is working on setting up meetings with fabric supplier. It seems difficult to find organically grown cotton fabrics here in Nepal, but he's working on it.

I have set up a meeting for tomorrow with Fair Trade Group Nepal to learn more about how Fair Trade is done here. On Tuesday I'm meeting with WebSearch, the internet company Bjorn Soderberg has started here in Nepal.

Aid through trade

Today has been a very interesting day.
I woke up at 3:30 local time after having slept for 3h30 and I could not go back to sleep. But at least it gave me a chance to see the city wake up.

Before lunch I took a taxi to meet up with Tirtha.
He took me to the Watabaran production. It is a quite small facility where the workers produce clothes and bags.
We discussed how Watabaran works and how we could work together. After a couple of hours there we went to the boys home. The Swedish company Xdin sponsors the boys home, where both the boys and the girls go to school. Every month Xdin sends money. By western standards it is not a huge amount, but it is enough to provide 16 boys who used to live on the street with housing, food, school, clothes, yes basically everything. It is hard do understand why not other companies does the same.
Tirtha told me about the history of Watabaran and how they have experimented to come up with the concept that they currently have. Tirtha told me about when he came across a boy who lived on the streets who had a bleeding wound on his hand. The boy tried to stop the blood flow by putting soil in the wound. That made Tirtha and Bjorn start an ambulance service where medical doctors seek up street children to provide them with health care.

After the visit at the boys home we went to the girls home. Everybody was really friendly and I talked a little to the girls. Some of them were making paper airplanes of their old homework assignments and I showed them my special paper airplane design and they were very impressed =)

It was good to see how the children live and how Watabaran makes life easier for them.

Our initial idea was to train our personnel ourselves but that does not seem possible. It takes years to make learn to make a shirt so we are thinking of a different method. Side by side of the general production we think about having children from the school studying how the professional tailors make shirts, thus learning the work faster and better so that they later can join the general production.
But there are still tons of details to sort out.

Tomorrow I'm meeting with a group of Swedish student who are here to study Fair Trade, it is going to be interesting to get their opinion on The Fair Tailor project.

By the way, "Aid through trade" is a slogan Watabaran uses. I like it.